Brand Management In Marketing

Brand Management In Marketing

Tanggal
18-19 Juni 2014
14-15 Juli 2014
20-21 Agustus 2014
08-09 September 2014
08-09 Oktober 2014
10-11 November 2014
08-09 Desember 2014

Pukul
09.00-16.00 WIB

Tempat :
Alternatif Hotel: Ibis Group, Amos Cozy, The Park Lane, Harris Group, hotel lainnya yang akan kami konfirmasi kemudian

Pembicara / Fasilitator :
Glenn J. Sompie, SE. MM. MA.

Investasi
Rp. 4.000.000,-/ orang
Inc : Seminar Kit, Certificate, Lunch, Snack, Souvenir

Manfaat Training:

  • Memahami konsep dan implementasi brand management
  • Mampu mendesain brand yang sukses
  • Mampu mengaudit dan mengevaluasi brand
  • Mampu melakukan perencanaan media untuk brand equity
  • Mampu melakukan perencanaan promosi untuk brand development

Materi :

  1. Concept Marketing and Brand Management
    • What is brand management
    • The primary responsibilities of brand managers
    • Trends in brand management
    • The benefits strong brands deliver to organizations
  2. The Brand Management
    • The Brand Management Process
    • Element of Brand loyalty
  3. Steps to helps brands connect emotionally to their customers:
    • Develop success (re)position a brand
    • Create and manage a strong brand identity
    • Develop a brand identity system and standards
    • Develop a powerful brand tagline
    • Publicity and word-of-mouth marketing to a brand’s advantage
    • Using blogs and other social media to build brands
  4. Develop a strong brand marketing plan:
    • Marketing tools and techniques
    • Use internal communication, education and training and organization design to align the organization in
  5. Support of the brand
    • Develop a brand building organization and transform employees into enthusiastic brand champions
  6.     Conducting Brand audit and brand equity
  7.     Measurement of the asset value of a brand
  8.     Managing brand using point-of-sale (POS) data in managing brands
  9.     Qualitative and quantitative brand research methodologies and approaches
READ  Negotiation Skills For Sales & Marketing People (JAKARTA)

Target Peserta :
Marketing, Commersial and Sales dan Departemen lain yang berkaitan dengan brand Management.

Pendaftaran Online | INFO-SEMINAR.COM
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