Brand Marketing Strategy (JAKARTA)
11-12 Januari 2023
13-14 Februari 2023
15-16 Maret 2023
18-19 April 2023
16-17 Mei 2023
07-08 Juni 2023
17-18 Juli 2023
03-04 Agustus 2023
04-05 September 2023
10-11 Oktober 2023
22-23 November 2023
05-06 Desember 2023
Jam Pelaksanaan :
09.00 – 16.00 WIB
Tempat :
Alternatif Hotel: Ibis Group, Amos Cozy, The Park Lane, Harris Group, hotel lainnya yang akan kami konfirmasi kemudian
Pembicara / Fasilitator (Alternatif):
- Glenn J Sompie, SE. MM. MA
- Johnson Alvonco, Ph.D
Training Online 12 Jam Pelatihan (2 hari)
Rp. 5.500.000/peserta
Fee Training Premium Class (Jakarta):
Rp. 5.950.000,-/ orang
Fee Training Paket Ekonomis (Jakarta):
Rp. 4.000.000,-/ orang (Minimum 5 peserta)
Paket Luar Kota Jakarta (Jogja, Bali, Surabaya, Bandung, Dll)
Biaya Investasi Privat/ Orang (1 orang FIX Running)
Rp. 12.000.000
Paket Luar Kota Jakarta (Jogja, Bali, Surabaya, Bandung, Dll)
Kelas Umum/ Orang (FIX Running Min 6 Peserta)
Rp. 8.000.000
Manfaat Training:
- Memahami konsep dan implementasi brand management
- Mampu mendesain brand yang sukses
- Mampu mengaudit dan mengevaluasi brand
- Mampu melakukan perencanaan media untuk brand equity
- Mampu melakukan perencanaan promosi untuk brand development
Materi :
- Concept Marketing and Brand Management
- What is brand management
- The primary responsibilities of brand managers
- Trends in brand management
- The benefits strong brands deliver to organizations
- The Brand Management
- The Brand Management Process
- Element of Brand loyalty
- Steps to helps brands connect emotionally to their customers:
- Develop success (re)position a brand
- Create and manage a strong brand identity
- Develop a brand identity system and standards
- Develop a powerful brand tagline
- Publicity and word-of-mouth marketing to a brand’s advantage
- Using blogs and other social media to build brands
- Develop a strong brand marketing plan:
- Marketing tools and techniques
- Use internal communication, education and training and organization design to align the organization in support of the brand
- Develop a brand building organization and transform employees into enthusiastic brand champions
- Conducting Brand audit and brand equity
- Measurement of the asset value of a brand
- Managing brand using point-of-sale (POS) data in managing brands
- Qualitative and quantitative brand research methodologies and approaches
Target Peserta :
Marketing, Commersial and Sales dan Departemen lain yang berkaitan dengan brand Management.
